Joymoney, the value of experience and innovation in online lending

A Russian subsidiary of the IT Smart Finance holding celebrates its seventh anniversary, while the brand positions itself in Spain and is about to enter Mexico.

The history of Joymoney begins with its CEO Maxim Pashchenko’s passion for innovation and new business directions. Having received education in the field of engineering in one of the best universities in Siberia, and in the field of finance in the Moscow Business School, this entrepreneur founded his first company in 2007. Based on this experience, six years later, he assembled a development team for the launch of Joymoney, a unique platform of financial technologies for providing online lending services, which is now the basis of many other companies, which entered an active market.